As the lighting industry continues to evolve in strange new ways and technology develops faster all the time, decisions about product roadmap, partnering, and choice of technologies and platforms become more difficult and riskier. Diverse outside perspectives are required in order to determine which problems are worth solving in the first place, before design starts. We help organizations develop strategy that focuses not only on making products, but on building systems, processes, relationships, and companies.
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The lighting industry requires an approach to business development and marketing that reaches across a broad range of stakeholders in different roles: technical, creative, regulatory, sales, and executive. We bring decades of experience to the task of building brands and building business. Learn More >
For most professionals in the industry today, staying competitive requires permanent learning and professional development, in order to keep up with emerging trends, best practices, and requirement in technology, standards, regulations, design, engineering, and construction. One of the best marketing strategies is to project strong thought leadership in the industry at key meetings, conferences, and events. We help companies by developing compelling programs, presentations, and sales training. Learn More >